Ecommerce Brands · Meta Ads
Meta still prints demand — when creative does the targeting.
Andromeda-era Meta rewards brands that feed it distinct creative concepts and clean signals. We run a creative-led program — organic social as the testing lab, paid as the scale engine — measured on contribution, not platform-flattering ROAS.
Trusted by growing brands and businesses
Scaling spend on tired creative is how brands buy their own plateau.
Since Meta’s AI took over delivery, audiences and hacks stopped being the lever. Creative volume and concept diversity are targeting now — a thin creative pipeline is a hard ceiling on scale. Most brands test only a handful of new concepts a month and then wonder why spend won’t scale profitably. And because buyers who see your ad immediately ask Google or ChatGPT about you, paid performance is downstream of your visibility everywhere else — the ad and the answer have to agree.
What the engagement includes
Creative strategy & production cadence
Concept research from reviews, comments, and community language, then a weekly cadence of statics, UGC briefs, and iterations. Volume with a point of view — enough distinct concepts for Meta’s AI to find winners, not ten versions of the same idea.
Organic social as a testing lab
Every organic post is a free, real-time read on a hook, a format, an angle. We run organic and paid off one feedback loop so winning concepts graduate into paid and losers never become ad spend — the cheapest creative testing budget you have.
Full-funnel buying
Account structure built for Meta’s AI delivery — consolidated, signal-rich campaigns for prospecting, retargeting, and retention, scaled against contribution margin instead of shuffled by hand.
Signal & tracking rebuild
Pixel and Conversions API audited and rebuilt so the events Meta optimizes on arrive clean. The algorithm is only as good as the data you feed it — garbage signal in, expensive guesses out.
Landing path optimization
Ads land on pages that continue the claim — and match what AI assistants say when buyers double-check you. The best-fed algorithm still fails if it sends hard-won traffic into a page that can’t convert it.
Honest measurement
Contribution and MER over platform ROAS, with incrementality checks where spend justifies them. We report the number that shows up in your bank account, not the one Meta grades its own homework with.
Creative volume is the targeting now
In the Andromeda era, Meta’s delivery model does the audience work — your job is to feed it enough distinct creative for it to find the winners. Volume without variety is just noise, so we build a pipeline, not a batch:
- Concept research grounded in reviews, comments, and DMs — the objections and exact words your customers use
- A weekly production cadence of statics, motion edits, and briefed UGC, so there’s always fresh signal in the account
- Distinct concepts, not cosmetic variants — different angles, hooks, and formats for the model to choose between
- Winners iterated into families; losers retired fast before they become expensive
- Enough volume for Meta’s AI to exit learning and scale, instead of starving on a thin pipeline
- Creative ranked by what actually scales, not what looked best in the review
Organic social as the creative testing lab
Your feed is already running experiments — most brands just never read the results. Run organic in a silo from paid and you throw that data away twice, once in the feed and once in Ads Manager. We wire the two together:
- Every organic post treated as a free, live test of a hook, a format, an angle
- The signals that predict paid performance tracked — saves, shares, profile visits, branded search lift — not vanity likes
- Winning hooks and concepts graduated straight into paid creative; losers stopped before they ever become ad spend
- Comments and DMs mined for the language and objections that make the next ad brief write itself
- Organic and paid run as one feedback loop and one team, not two pipelines with separate lessons
- A cheaper, faster read on what to make — so every dollar of paid creative starts from evidence
Measurement built on contribution, not platform ROAS
Platform-reported ROAS is the number Meta uses to grade its own work — it over-counts and it double-books. We manage to the number that decides whether the business is actually growing:
- Contribution margin and MER as the primary targets, with your true CAC ceiling behind every buying decision
- The real economic number handed to the platform, so its AI optimizes toward profit instead of perfectly toward a loss
- Incrementality checks — geo and holdout tests — where the spend level justifies the rigor
- Blended reporting across paid, organic, and the rest of the channel mix, not a Meta-only view of the world
- New-customer and repeat economics separated, so you know when spend is buying growth versus re-buying existing customers
- A reporting view tied to your P&L, so a good week on the dashboard is a good week in the bank
How the engagement runs
01
Audit
We screen-share into your Meta account, pull your blended numbers, and find where the algorithm is being starved — creative, signal, or the target you’ve handed it. You leave with an honest read, not a proposal deck.
02
Rebuild the base
We fix tracking so the pixel and Conversions API send clean events, restructure the account for AI delivery, and set the real contribution target the platform should optimize toward. The foundation gets sound before we scale spend on it.
03
Feed the machine
The creative engine turns on — organic tests feeding paid, a weekly cadence of distinct concepts, winners iterated and losers retired. This is where a thin pipeline becomes a scalable one.
04
Scale & measure
We push spend against contribution margin, expand winning concepts, and validate with incrementality where it’s warranted — reporting on the number that reaches your bank account, reviewed with you monthly.
A fit check, before you book.
A strong fit if
- Shopify brands spending roughly $20k–$300k/month on Meta and feeling a creative ceiling on scale
- Teams who accept that creative volume, not audience hacks, is the lever in Andromeda-era Meta
- Brands willing to run organic and paid as one connected creative loop
- Founders who want to be measured on contribution and MER, not platform-reported ROAS
Probably not for you if
- Brands below the spend level where a weekly creative pipeline pays for itself
- Teams looking for a media buyer to babysit bids on stale creative
- Anyone who wants to be graded on platform ROAS and ignore blended reality
- Brands unwilling to fix tracking or the landing page the ads point at
Proof
Every claim we make, you can check in one tab.
We had no idea ChatGPT was recommending three of our competitors and not us. Snowball implemented the structured data layer in about a week. Within a few weeks, Perplexity started citing our product pages. A discovery channel we didn’t know existed — sending us customers who arrive already sold.
Amazon was our biggest channel and our least understood one — spend went out and we didn’t always know why. Snowball rebuilt how we run it: ads tied to real margin, listings that actually convert, and account health monitored daily instead of discovered after the fact. It went from our most stressful channel to one of our most predictable.
We were spending $12K/month on Meta ads sending traffic to a site that took 5 seconds to load. Snowball fixed the speed in 3 days and restructured our product pages the following week. Mobile conversion improved noticeably within the first two weeks. The AI search piece was the surprise — we had no idea ChatGPT was recommending our competitors and not us.
Our old agency sent a beautiful dashboard every Monday and charged us 12% of spend to basically babysit Advantage+ and Performance Max. Snowball killed the management fee, rebuilt our tracking, and turned creative into an actual pipeline — we went from 3 ads a month to 3 a week. Same budget, and new-customer orders are up sharply.
Questions, answered straight
What spend level do you work with?
Typically $20k–$300k/month on Meta. Below that, the economics of a weekly creative pipeline get hard to justify; above it, we’d scope a dedicated pod. The point is enough spend that creative volume and clean signal actually pay off.
Do you produce the creative or just briefs?
Statics and motion edits in-house; UGC through briefed creators, yours or ours. We run organic social as the testing lab that decides which concepts earn paid spend, and you own everything we make.
Why bundle this with AI visibility?
Because your ad is a claim and the AI answer is the fact-check. Buyers who see the ad immediately ask Google or ChatGPT about you, and brands whose organic presence confirms the ad convert the click at meaningfully higher rates. It works standalone — it works better on top of the core install.
How do you charge — a percentage of ad spend like most shops?
No. A percentage of spend pays us more when you spend more, which is the wrong incentive. We work on a flat monthly fee, so scaling your budget is your decision to make on the numbers, not ours to push for a bigger invoice.
Is there a minimum commitment or a long contract?
Creative-led buying needs a little runway — a few cycles for the pipeline to find and scale winners — so we ask for enough time to do the work justice, not a year lock-in. The audit comes first, with no commitment.
Who runs the account day to day?
The operators who audit your account are the ones who buy on it, brief the creative, and read the results. It isn’t handed to a junior once the contract is signed — the people on the call do the work, and you see the same numbers we do.
See what AI says about your brand today.
On a thirty-minute demo we run your category live — you watch what ChatGPT and Perplexity say about you, and about the competitors taking your sales.
Book a demo →