Ecommerce Brands · Amazon Growth
Amazon’s AI decides who wins the shelf. Optimize for it.
Rufus answers shoppers’ questions. COSMO decides which products it understands well enough to recommend. We rebuild your listings and ads for how Amazon actually ranks in the AI era — and run ads, listings, inventory, and account health as one system.
Trusted by growing brands and businesses
Keyword-stuffed listings are optimizing for an Amazon that no longer exists.
Amazon has moved from matching keywords to understanding intent. Rufus, its AI shopping assistant, answers questions conversationally; COSMO, its semantic engine, maps products to the real-world need behind the query. Listings written for 2019-era indexing are invisible to both — and ad spend on top of a weak listing just rents traffic the listing can’t convert. Meanwhile bids, listing status, inventory, and account health get managed in four separate tabs by people who never talk, so the problems that actually stall growth fall through the cracks between them.
What the engagement includes
Listing intelligence audit
Every ASIN scored against Rufus answerability and COSMO intent coverage — what Amazon’s AI understands about your product, and what it’s missing. You get a ranked map of the listings costing you rank and the ones worth ad spend today.
Catalog rebuild
Titles, bullets, A+ content, and backend attributes rewritten around use-cases and intents, not keyword density. Images and infographics rebuilt to convert and hold the Buy Box, so the traffic you pay for turns into orders instead of bounces.
Full-funnel Amazon Ads
Sponsored Products, Brands, and Display managed to contribution margin after Amazon’s fees — not vanity ACOS. Search-term intelligence flows back into the listings, so every dollar of spend also compounds your organic rank instead of just renting a click.
Account health & operations
Suppressions, flat-file errors, listing status, compliance, and support cases handled continuously. Buy Box loss and account issues get flagged in hours, not in next week’s sales report — because growth work sitting on a broken account is wasted.
Review & Q&A engine
The social proof Rufus quotes when it answers “is this any good?” — built systematically and inside Amazon’s terms of service. We surface the objections buyers raise and pre-answer them where the AI and the shopper both look.
One-system reporting
Ads, organic rank, inventory position, and account health read on a single view tied to true margin. No more reconciling four dashboards that each tell a different story about the same channel.
The Rufus & COSMO difference
Most listing optimization still sells keyword tools. We optimize for Amazon’s AI layer directly, because Rufus and COSMO — not a 2019 indexer — now decide what shoppers see:
- Rufus answerability: your listing content structured to be the answer to the questions shoppers actually ask the assistant, not a wall of keywords
- COSMO intent mapping: attributes and copy aligned to the semantic graph Amazon uses to connect a real-world need to a product
- Question-led A+ content: modules that pre-answer the consideration questions Rufus fields mid-purchase, so doubt never sends the shopper elsewhere
- Review and Q&A shaping: the sources Rufus quotes back to shoppers, built so the AI has good things to say about you
- AI-era measurement: rank and share tracked against conversational and semantic queries, not just legacy keyword rank
- Before-and-after answers: we show you what Rufus says about your product today and after the rebuild
Account health and operations, watched continuously
Ads on top of a fragile account are a fast way to burn budget. We run the operational layer as part of growth, not as an afterthought you call us about once it has already cost you a week of sales:
- Buy Box monitoring with alerts in hours, so you never discover a loss in the next sales report
- Suppression, flat-file, and listing-status errors caught and cleared before they suppress traffic
- Inventory and restock signals watched against ad pace, so you don’t pay to send demand at an out-of-stock ASIN
- Compliance, policy, and IP-flag issues handled with a documented, audit-ready trail
- Case-log management with Seller Support so escalations move instead of sitting
- A channel that survives a strike or a Q4 stockout because the account underneath it is documented and clean
Full-funnel ad structure, managed to margin
The point of Amazon Ads is not a flattering ACOS screenshot — it is profitable rank you keep. We build the account as a funnel and manage it to the number that actually matters:
- Sponsored Products for harvest and defense, structured so branded, category, and competitor intent don’t cannibalize each other
- Sponsored Brands and Brand Store to own the top of the search page and the halo across your catalog
- Sponsored Display and DSP retargeting to recover consideration traffic that didn’t convert first pass
- Bids and budgets managed to true contribution margin after Amazon’s fees, not platform ACOS
- Search-term mining fed back into the listing rebuild, so paid discovery compounds organic rank
- New-to-brand tracking so you know when spend is buying growth, not just re-buying existing customers
How the engagement runs
01
Audit
We screen-share into Seller Central, pull your true margin after fees, and score every ASIN for Rufus answerability, COSMO coverage, ad efficiency, and account-health risk. You leave with a ranked read of where the growth and the leaks are.
02
Rebuild
We rewrite listings around intent, fix the account-health issues suppressing traffic, and restructure the ad account as a funnel tied to margin. This is where the base gets sound before we pour spend on top of it.
03
Scale
With listings converting and the account clean, we push ad spend against contribution margin, expand into new intent and placements, and feed search-term data back into the catalog so rank compounds.
04
Compound
Weekly optimization on bids, listings, inventory pace, and account health as one system — with monthly reviews on true P&L, not vanity ACOS. The channel gets more predictable and more profitable each quarter.
A fit check, before you book.
A strong fit if
- Brands doing roughly $1–10M where Amazon is a top-three channel and run like an afterthought
- Sellers who want ads, listings, inventory, and account health managed as one system, not four vendors
- Teams who care about margin after Amazon’s fees, not a screenshot of a low ACOS
- Catalogs where the listings were written for keyword indexing and never rebuilt for Rufus and COSMO
Probably not for you if
- Pre-launch brands with no sales history to optimize against
- Sellers who want a pure bid-tweaking service and won’t touch the listings underneath
- Anyone looking for review or ranking tactics that break Amazon’s terms of service
- Brands unwilling to fix account-health and inventory issues before scaling spend
Proof
Every claim we make, you can check in one tab.
We had no idea ChatGPT was recommending three of our competitors and not us. Snowball implemented the structured data layer in about a week. Within a few weeks, Perplexity started citing our product pages. A discovery channel we didn’t know existed — sending us customers who arrive already sold.
Amazon was our biggest channel and our least understood one — spend went out and we didn’t always know why. Snowball rebuilt how we run it: ads tied to real margin, listings that actually convert, and account health monitored daily instead of discovered after the fact. It went from our most stressful channel to one of our most predictable.
We were spending $12K/month on Meta ads sending traffic to a site that took 5 seconds to load. Snowball fixed the speed in 3 days and restructured our product pages the following week. Mobile conversion improved noticeably within the first two weeks. The AI search piece was the surprise — we had no idea ChatGPT was recommending our competitors and not us.
Our old agency sent a beautiful dashboard every Monday and charged us 12% of spend to basically babysit Advantage+ and Performance Max. Snowball killed the management fee, rebuilt our tracking, and turned creative into an actual pipeline — we went from 3 ads a month to 3 a week. Same budget, and new-customer orders are up sharply.
Questions, answered straight
We already run Amazon ads. Why touch the listings?
Because ads rent visibility a weak listing can’t keep or convert. Fixing listing intelligence first raises organic rank and ad efficiency at the same time — the same dollar buys more. Scaling spend on a listing Rufus and COSMO don’t understand just makes a leak more expensive.
Is “Rufus optimization” real, or a buzzword?
Rufus is Amazon’s deployed AI shopping assistant, and it draws on listing content, reviews, and Q&A to answer shoppers. Structuring those sources so they answer real questions measurably changes what Rufus says about you. We show you the before-and-after answers so it isn’t a claim you have to take on faith.
Do you handle account hygiene — suppressions, flat files, support cases?
Yes. Account health and operations are part of the engagement, not a separate line item. Growth work sitting on a broken account is wasted, so we watch Buy Box, listing status, inventory, and compliance continuously and flag issues in hours.
How do you price this — percentage of ad spend?
No. Charging a percentage of spend rewards us for spending more of your money, which is exactly backwards. We work on a flat monthly fee scoped to the catalog and the work, so our incentive is your margin, not your budget.
Is there a minimum spend or a long contract?
The economics make sense once Amazon is a real channel for you — typically a brand already doing meaningful volume rather than a first listing. We keep terms short enough that we have to re-earn the relationship on results; the audit comes first, with no commitment.
Who actually does the work — a junior, or the people on the call?
The operators who read your account are the ones who run it. Listing rebuilds, ad structure, and account-health work are done in-house by people who specialize in Amazon, not handed to a rotating pool. You own everything we produce.
See what AI says about your brand today.
On a thirty-minute demo we run your category live — you watch what ChatGPT and Perplexity say about you, and about the competitors taking your sales.
Book a demo →