GEO for ecommerce · Shopify brands $1–10M
Your customers now ask ChatGPT what to buy. We make sure it answers with your brand.
Snowball installs a Generative Engine Optimization (GEO) system for Shopify brands doing $1–10M: your catalog, content, and brand entity structured so AI assistants cite you, recommend you, and send buyers who are ready to check out.
Thirty minutes. We’ll run your category through ChatGPT live on the call.
- Organic traffic is flat while AI answers absorb your category searches.
- Competitors are getting named in ChatGPT and Perplexity answers — you are not.
- Paid CAC keeps climbing while owned discovery stands still.
Search didn’t die. It moved — and it stopped sending ten blue links.
Shoppers ask AI assistants for “the best” and get three names back. Getting into those answers is an engineering problem — entity structure, crawlable proof, citation sources — not a content-volume problem. That system is what we install.
01
Get cited
Your brand and products become the structured, sourced entities AI engines trust enough to name.
02
Get recommended
Answer-ready pages and third-party proof put you in the “top picks” set for your category queries.
03
Get bought
AI-referred visitors land on pages built to convert high-intent traffic, not blog posts.
Trusted by growing brands and businesses
We had no idea ChatGPT was recommending three of our competitors and not us. Snowball implemented the structured data layer in about a week. Within a few weeks, Perplexity started citing our product pages. A discovery channel we didn’t know existed — sending us customers who arrive already sold.
AI doesn’t show ten blue links. It picks winners.
Every AI answer names two or three brands. There is no page two, no position seven, no long tail of clicks. You are either in the answer or you are invisible in the fastest-growing discovery channel in ecommerce — and the recommendations forming right now are becoming defaults.
- 2–3 brands named per AI response — you’re one of them or you don’t exist
- Zero ad dollars involved: recommendations aren’t paid placements — organic, but the rules are completely different from classic SEO
- Defaults are forming now — displacing an incumbent recommendation is roughly 10× harder than being cited first
- Citations compound: once engines trust you enough to name you, they keep naming you
Monitoring dashboards show you the problem. We fix it.
A wave of AEO/GEO monitoring tools will happily charge $300–$500 a month to chart your invisibility in beautiful graphs — and then hand you a list of recommendations someone still has to implement. We are the someone. The install is implementation-first: shipped changes on your store, not reading assignments.
- Entity schema implemented on your store — not recommended, implemented
- Organization, Product, and Brand markup live across every page
- FAQ architecture matching the exact prompts your customers ask
- Structured content AI can parse, summarize, and cite
- First structural layer live in days, not quarters
- You verify it yourself: open ChatGPT and ask
The technical layer that makes AI recommend you.
Four builds, in order. Entity schema teaches the engines who you are, what you sell, and how you compare. FAQ architecture answers the questions buyers actually ask assistants — mapped to your category, not generic. Structured content makes your product and collection pages quotable. Citation placement puts you on the third-party surfaces engines check before they trust anyone.
- Entity schema: Organization + Product + Brand markup across the entire store
- FAQ architecture: built from real customer prompts, not keyword tools
- Structured content: PDPs, collections, and about pages restructured to be parseable and citable
- Citation placement: reviews, directories, and press on the surfaces engines actually pull from
See what AI says about your brand today.
Book a demo →One core install. Expansion lines when you’re ready.
The hub of the system is the AI Visibility Install. Amazon, CRO, and Meta are expansion lines that compound on top of it.
Core install
AI Visibility Install (GEO)
The core system: your store restructured so generative engines can find, trust, and recommend you.
- AI-answer audit: where you appear today across ChatGPT, Perplexity, and Google AI — and who owns your category answers
- Entity & schema layer across your store, catalog, and brand
- Answer-ready content system targeting the questions buyers actually ask AI
- Citation-source placement: the third-party surfaces AI engines pull from
- Monthly AI-visibility report: citations, share of answer, referred revenue
Expansion
Amazon Growth
Rufus-era Amazon: listings and ads optimized for how Amazon’s AI shopping engines rank and recommend.
Explore →Expansion
Conversion Rate Optimization
Turn the AI-referred and paid traffic you already have into more orders — research-driven testing, no redesign roulette.
Explore →Expansion
Meta Ads
Paid social that compounds with your organic visibility instead of papering over the lack of it.
Explore →The first 90 days, week by week
Weeks 1–2
Scan & baseline
Your answer map across 40+ category queries: who gets cited, from which sources, and why it isn’t you. Analytics wired to track AI-referred sessions from day one.
Weeks 3–6
Structure install
Entity schema, product markup, and FAQ architecture implemented across the store. The machine-readable layer engines require before they’ll trust you.
Weeks 7–10
Seed & place
Answer pages published against your query set; citation-source placements begin on the third-party surfaces your category’s answers already pull from.
Weeks 11–13
First re-crawl
Engines re-index. First citations typically appear here. You get your first share-of-answer report — the baseline the following quarters compound against.
See what AI says about your brand today.
Book a demo →Proof
Every claim we make, you can check in one tab.
Amazon was our biggest channel and our least understood one — spend went out and we didn’t always know why. Snowball rebuilt how we run it: ads tied to real margin, listings that actually convert, and account health monitored daily instead of discovered after the fact. It went from our most stressful channel to one of our most predictable.
We were spending $12K/month on Meta ads sending traffic to a site that took 5 seconds to load. Snowball fixed the speed in 3 days and restructured our product pages the following week. Mobile conversion improved noticeably within the first two weeks. The AI search piece was the surprise — we had no idea ChatGPT was recommending our competitors and not us.
Our old agency sent a beautiful dashboard every Monday and charged us 12% of spend to basically babysit Advantage+ and Performance Max. Snowball killed the management fee, rebuilt our tracking, and turned creative into an actual pipeline — we went from 3 ads a month to 3 a week. Same budget, and new-customer orders are up sharply.
Built for some businesses. Honest about the rest.
A strong fit if
- You run a Shopify (or similar) store doing $1M–$10M a year
- Your product has real differentiation and real reviews to build proof from
- You want a discovery channel you own — not another month of rented traffic
- Someone on your side can approve changes fast (founder or head of growth)
Probably not for you if
- Pre-revenue, or drop-shipping products with no differentiation to cite
- You need results this month to make payroll — compounding takes a quarter
- Your site is off-limits: no structural or content changes allowed
- You want a monitoring dashboard, not an operator who ships
Questions, answered straight
What is GEO, and how is it different from SEO?
Generative Engine Optimization gets your brand cited and recommended inside AI answers (ChatGPT, Perplexity, Google AI Overviews) rather than ranked in a list of links. It shares foundations with SEO — crawlability, authority, structure — but optimizes for being quoted as the answer, not clicked as a result.
We’re at seven figures but not on Shopify. Can you still help?
Yes. The system is platform-agnostic — Shopify is simply where most of our ecommerce clients live, so our playbooks and integrations are deepest there.
How long until AI engines start citing us?
Structural fixes land in weeks; citations typically follow over one to three months as engines re-crawl and re-weight sources. We track share-of-answer monthly so you see the curve, not just the endpoint.
How do you measure it? “AI traffic” sounds fuzzy.
Three layers: monitored answers across your category’s query set (who gets cited), AI-referred sessions in your analytics, and revenue attributed to those sessions. Every metric in our reports links to how it was measured.
Do we need the expansion lines to start?
No. The AI Visibility Install is the flagship and stands alone. Amazon, CRO, and Meta expansions plug in once the core is compounding.
What does the install cost?
A fixed-scope install fee, then a flat monthly operating retainer — scoped on the demo call after we’ve looked at your category. No percentage of revenue, no per-deliverable surprises. If the demo says you don’t need us yet, we’ll say that too.
Does classic SEO still matter, or is it all GEO now?
It matters — the foundations are shared. Crawlability, authority, and clean structure feed both Google rankings and AI citations. The install strengthens your classic SEO as a side effect; GEO is the layer on top that classic-only work never builds.
Can our in-house team run this from your plan?
Yes — the first-month audit and fix list are yours either way, and some teams take them and run. Most stay because the engines change monthly and watching them is our full-time job, not your team’s.
The deal, in plain terms.
Fixed scope, in writing
The install is quoted before you commit anything. No percentage of revenue, no scope creep, no surprise line items.
You keep everything
Schema, content, placements, tracking — all shipped to your store. If we ever part ways, it keeps working.
Judged quarterly, in numbers
Share of answer, AI-referred sessions, attributed revenue — against your day-zero baseline, every figure linked to its source.
We’ll say no
If the demo shows you don’t need this yet, we say exactly that — no retainer, no hard feelings.
See what AI says about your brand today.
On a thirty-minute demo we run your category live — you watch what ChatGPT and Perplexity say about you, and about the competitors taking your sales.
Book a demo →