Case study · Local Businesses

LocalOS in practice: the three-location clinic that stopped missing calls

Roughly a third of inbound calls were ringing out while practitioners worked. Ninety days of LocalOS: every enquiry answered inside a minute, 12+ new reviews a month, 31% more booked appointments.

<60s

response to every missed enquiry

12+/mo

new reviews after switch-on

+31%

booked appointments in 90 days

Where they started

A three-location physio clinic doing excellent clinical work and losing patients at the front desk: roughly a third of inbound calls rang out during treatment hours, the newest location had nine reviews to a competitor’s two hundred, and asking a maps app or AI assistant for a physio nearby returned everyone but them.

What we switched on

All three LocalOS modules, live within the first week:

  • Response: missed-call text-back inside sixty seconds, one shared inbox for calls, texts, and web enquiries, booking links that fill the diary without phone tag
  • Reputation: automatic review requests after each completed visit, professional replies to every review, monthly snapshot against the three nearest competitors
  • Visibility: profiles rebuilt with services, practitioners, photos, and hours; consistent listings everywhere patients and assistants look; suburb-level service pages for the treatments they wanted more of

What changed

The first rescued booking came four hours after switch-on — a caller who’d rung during a treatment session, got the text-back, and booked online. Ninety days in: every enquiry answered in under a minute, reviews compounding at 12+ a month across locations, and 31% more booked appointments against the prior quarter — with no change to ad spend.

Why it worked

Local revenue leaks at the phone, on reviews, and in recommendations. Plugging one leak helps; plugging all three compounds — answered calls become appointments, appointments become reviews, reviews become the reason the next assistant recommends you.