Your customers liked your product.
They’re just not buying again.
The average Shopify store gets 8–12% of revenue from returning customers. The best get 30%+. The difference isn’t your product — it’s what happens after the first purchase.
Free 30-min diagnostic. Your actual Shopify data.
Trusted by growing DTC brands
8–12%
Where most
Shopify stores are
25–35%
Where you
should be
Returning customer revenue. The gap is pure profit you’re not capturing.
What this gap costs at your scale.
$50K/mo store
~$10,000
per month left on the table
$120K/year
$100K/mo store
~$20,000
per month left on the table
$240K/year
$250K/mo store
~$50,000
per month left on the table
$600K/year
From customers who already bought. Already liked your product. Just never heard from you again.
It’s not a product problem.
It’s a silence problem.
What happens now
What should happen
What changes.
Returning customer revenue
Customer lifetime value increase
To build the full system
Cost per returning customer
“Within 60 days, returning customer revenue went from 11% to 27%. We didn’t change our ads or our products. We just stopped letting customers disappear after the first purchase.
One number tells you everything.
Go to Shopify Analytics → Reports → Returning customer rate. If it’s under 20%, that’s the gap we fix.
Book Your Free Retention Diagnostic →30 minutes. Your data. No pitch.