You don’t need someone to run your ads.
You need someone to feed the machine.
Meta Advantage+ and Google Performance Max already do the bidding, targeting, and budget splits — better than any media buyer alive. What they can’t do is invent your creative, clean your conversion signal, or know what a customer is actually worth to you. That’s the job. That’s what we do.
Free 30-min audit. Your accounts, your real numbers, live on screen-share.
Trusted by growing DTC brands
“Meta’s own data: creative drives ~56% of ad performance. Targeting and bidding barely move the needle anymore.”
It’s the same story on Google — Performance Max lives or dies on the assets and product feed you give it. The algorithms got good; the account stopped being where the game is won. The brands still scaling are the ones feeding both platforms better inputs — faster.
The algorithms run the account. Three things they still can’t do for you.
<5
New creative concepts the average brand tests per month. Advantage+ and Performance Max both need volume to find winners — a thin pipeline is a hard ceiling on scale on either platform. Creative is the biggest lever you have, and it lives outside the account.
~30%
Of conversion events never reach the platforms cleanly — a half-wired Meta pixel and Conversions API, an untagged or stale Google product feed. Each algorithm optimizes on the data you send it. Garbage signal in, expensive guesses out.
1 number
The economic target you hand each platform — your real contribution margin, your true CAC ceiling behind every tROAS and tCPA. Feed it the wrong number and it will optimize perfectly toward a loss. Most brands have never calculated it.
None of these happen inside Ads Manager. All three decide whether your spend scales. The account is automated — the inputs are where the money is made or lost.
Most agencies bill you for the part that’s already automated.
Traditional Media Buyer
- —Adjusts bids and budgets daily
- —Builds and swaps audiences
- —Turns campaigns on and off
- —Sends you a dashboard of spend and ROAS
- —Charges 10–15% of ad spend to do it
AI-Powered Paid
- →A creative engine shipping new concepts every week, ranked by what scales
- →Conversion signal audited and rebuilt — pixel, CAPI, product feed
- →Spend managed to contribution margin, not platform-reported ROAS
- →Meta and Google read as one budget — AI moves spend to wherever the next dollar earns most
- →Flat fee — we’re not paid more when you spend more
The machine is only as good as where it sends people.
Feed the algorithm perfectly and it will still send hard-won traffic into a store that can’t convert it — or a brand customers never come back to. Paid scales when it runs on top of a store built to hold it. It’s why paid works best alongside our CRO and retention work — same data, same dashboard, one growth system.
Results.
avg blended CAC,
first 90 days
creative output vs.
their previous agency
to a profit-based
reporting dashboard
new customers at
the same ad budget
“Our old agency sent a beautiful dashboard every Monday and charged us 12% of spend to basically babysit Advantage+ and Performance Max. SnowballAI killed the management fee, rebuilt our tracking, and turned creative into an actual pipeline — we went from 3 ads a month to 3 a week. Same budget, and new-customer orders are up sharply. The ad account finally feels like an input we control, not a slot machine.
30 minutes. Your ad accounts. Your real numbers.
We screen-share into your Meta and Google accounts, pull your blended numbers, and show you exactly where the algorithms are being starved — creative, signal, or the target you’ve handed it. No pitch deck. No proposal. Just your account, read honestly.
Get Your Free Ad Account Audit →No credit card. No commitment. Just your numbers.